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01.04.2014 Outdoor-реклама: миниатюрное обращение
Возможно, вы замечали, что шепот имеет большее значение, чем крик: пытаясь расслышать человека, приходится сосредоточиться и сконцентрироваться, включить все свое внимание. Часто сказанное тихо воспринимается лучше, чем сказанное громко.

Умная навигация 18.09.2013 Умная навигация

За рубежом реклама на указателях и схемах ориентирования не загромождает пространство и одновременно заметна, поскольку в навигационных подсказках нуждаются и постоянные жители городов, и туристы. Подобная ненавязчивая и недорогая коммуникация пока воспринимается как нестандарт, что только добавляет ей внимания аудитории.

09.09.2013 Смотри под ноги!

Желание компаний-производителей выделится на фоне своих конкурентов заставляет рекламистов создавать оригинальные решения в области коммуникации бренда с потребителем. Использовать напольные покрытия – в метро, в indoor или на улице – а почему бы нет? Зарубежные кейсы предоставляют возможность поразмышлять и о таком размещении рекламы.

11.02.2013 Outdoor-реклама: брызги и течения
Вода жизненно необходима человеку. Кроме всем известных аргументов, еще и потому, что без нее не были бы возможны собранные здесь оригинальные идеи, заставляющие рекламодателей присмотреться к потенциалу наружной рекламы.

08.11.2012 Outdoor-реклама: закодированное воображение
QR-коды* – веяние времени. Этот двумерный черно-белый квадрат позволяет заложить в обычное рекламное сообщение больше информации, предоставив потребителю дополнительные коммуникационные возможности. Если «стандартная» акция заинтересует зрителя и у него будет под рукой смартфон с простенькой программой считывания, то он сможет сканировать код и узнать подробности рекламного предложения. В этой подборке мы публикуем кампании, когда сам QR-код является содержанием акции и основным привлекающим внимание элементом креатива.

11.05.2012 Победители и призеры конкурса «Постер года – 2011»
Церемония награждения победителей и призеров конкурса «Постер года – 2011» состоялась 8 февраля в московском клубе LeninGrad. Организатором конкурса выступает журнал Outdoor Media (ИД «А-Сфера»). В этом году в жюри конкурса входили креативный директор агентства «Восход» Андрей Губайдуллин, креативный директор агентства TBWA\Russia Андрей Зайцев, креативный директор ИД «Коммерсантъ» Ольга Ципенюк (автор лучшего постера 2010 г.), главный творческий директор агентства JWT Russia Иван Чимбуров, исполнительный креативный директор агентства EMCG, президент ADCR Александр Алексеев.

01.02.2012 Outdoor-реклама: миниатюрное обращение
Возможно, вы замечали, что шепот имеет большее значение, чем крик: пытаясь расслышать человека, приходится сосредоточиться и сконцентрироваться, включить все свое внимание. Часто сказанное тихо воспринимается лучше, чем сказанное громко.

Гран При 03.11.2011 Гран При
DECODE JAY-Z WITH BING
Type of Entry:          Ambient
Category:               Stunts & Live Advertising
Title:             DECODE JAY-Z WITH BING
Advertiser/Client:    BING/JAY-Z
Product/Service:    DECODE JAY-Z WITH BING
Entrant Company:    DROGA5 New York, USA
Advertising Agency:    DROGA5 New York, USA

Creative Credits

Executive Creative Director:        Duncan Marshall/Ted Royer/Nik Studzinski
Creative Director:            Neil Heymann
Art Director:                Jon Kubik
Copywriter:                Adam Noel
Planner:                Director Of Digital Strategy: Hashem Bajwa
Account Manager:            Megan Collins
Account Supervisor:            Shawn Mackoff
Producer:                Andrew Allen/Mea Cole-Tefka/Cliff Lewis
Photographer:                Paul Mcgeiver/Xiao Li Tan/Fernando Sanchez

Other Credits:                
Creative Chairman:             David Droga/Head Of Integrated
Prodution:                 Sally-Ann Dale/Ceo: Andrew Essex






Золото

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WITH 10 YEARS OF LIFE Type ofEntry: Billboards& Street Furniture

Category: Household:Other

Title: WITH 10YEARS OF LIFE

Advertiser/Client: TOSHIBACORPORATION

Product/Service: LEDBULBS

EntrantCompany: DENTSU Tokyo, JAPAN

AdvertisingAgency: DENTSU Tokyo, JAPAN

CreativeCredits

CreativeDirector: MasumiNakazawa

ArtDirector: TsubasaAdachi

Copywriter: JunpeiIwata/Yuichi Kitada/Sayaka Arimoto

Account Manager: Atsushi Utsunomiya

Photographer: Shingo Fujimoto

Other Credits: AgencyProducer: Akiko Seino Designer: Takahiro Shibata/Chihiro Shiraishi

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ALTITUDE SICKNESS PILLS

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DEFIBRILLATOR

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LIPSTICK STAIN REMOVER

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SMELLING SALTS

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PERSONALIZED TOWELS

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LITTLE BLACK BOOK Type of Entry: Billboards & Street Furniture

Category: Retail Stores

Title: LITTLE BLACK BOOK

Advertiser/Client: HARVEY NICHOLS

Product/Service: DEPARTMENT STORE

Entrant Company: Y&RDUBAI, UNITED ARAB EMIRATES

Advertising Agency: Y&RDUBAI, UNITED ARAB EMIRATES

Creative Credits

Chief Creative Officer: Shahir Zag

Creative Director: ShahirZag/Komal Bedi Sohal

Art Director: KomalBedi Sohal/Shahir Zag

Copywriter: Shahir Zag

Advertiser's Supervisor: Vino El Khatib

Planner: Nadine Ghossoub

Account Manager: Soulaf Tahtah

Account Supervisor: Sarah Locke

Photographer: James Day

Other Credits: Designer: Shahir Zag

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PICADILLY CIRCUS

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LEICESTER SQUARE

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COVENT GARDEN

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OXFORD CIRCUS

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MARYLEBONE

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TAXI NUMBERS

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LATEST SCORES

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RESTAURANT REVIEWS

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CINEMA TIMES

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FTSE 100

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EXCHANGE RATES

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TICKET RESERVATIONS

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TRAVEL UPDATES Type of Entry: Billboards & Street Furniture

Category: Commercial Public Services

Title: TRAVEL UPDATES

Advertiser/Client: GOOGLE

Product/Service: GOOGLEVOICE SEARCH MOBILE APP

Entrant Company: BBH London, UNITED KINGDOM

Advertising Agency: BBH London, UNITED KINGDOM

Creative Credits

Chief Creative Officer: John Hegarty

Executive Creative Director: Nick Gill

Creative Director: Ashidiq Ghazali

Art Director: Matt Fitch

Copywriter: Mark Lewis

Planner: Jason Gonsalves/Lawrence Kao

Account Manager: RowenaMinhas/Lucy Scott/Tove Svensson

Producer: Simon Taylor

Typographer: Rich Kennedy

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DECODE JAY-Z WITH BING

Type of Entry: Billboards & Street Furniture

Category: Commercial Public Services

Title: DECODEJAY-Z WITH BING

Advertiser/Client: BING/JAY-Z

Product/Service: DECODEJAY-Z WITH BING

Entrant Company: DROGA5 New York, USA

Advertising Agency: DROGA5 New York, USA

Creative Credits

Executive Creative Director: DuncanMarshall/Ted Royer/Nik Studzinski

Creative Director: Neil Heymann

Art Director: Jon Kubik

Copywriter: Adam Noel

Planner: DirectorOf Digital Strategy: Hashem Bajwa

Account Manager: Megan Collins

Account Supervisor: Shawn Mackoff

Producer: AndrewAllen/Mea Cole-Tefka/Cliff Lewis

Photographer: PaulMcgeiver/Xiao Li Tan/Fernando Sanchez

Other Credits: CreativeChairman: David Droga/Head Of Integrated Prodution: Sally-Ann Dale/Ceo:Andrew Essex

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HEAVEN AND HELL

Type of Entry: Posters

Category: Clothing, Footwear & Accessories

Title: HEAVEN AND HELL

Advertiser/Client: SAMSONITE

Product/Service: SUITCASES

Entrant Company: JWT SHANGHAI, CHINA

Advertising Agency: JWT SHANGHAI, CHINA

Creative Credits

Executive Creative Director: Yang Yeo/Elvis Chau

Creative Director: Hattie Cheng/Rojana Chuasakul

Art Director: HattieCheng/Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura

Copywriter: Marc Wong

Account Supervisor: Sophia Ng/Lily Zheng

Producer: AnotaiPanmongkol/Somsak Pairew (Illusion)

Illustrator: SurachaiPuthikulangkura/Supachai U-Rairat (Illusion)

Other Credits: ProductionHouse:illusion/Animator:illusion Co./Ltd/Print Pruduction:joseph Yu/LuluZhang/Isaac Xu

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SPACESHIP

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BEETLE

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DEEP OCEAN EXPLORER Type of Entry: Posters

Category: Entertainment, Retail, Restaurants, Publications

Title: DEEP OCEAN EXPLORER

Advertiser/Client: LEGO

Product/Service: LEGO

Entrant Company: LEOBURNETT MOSCOW Moscow,RUSSIA

Advertising Agency: LEOBURNETT MOSCOW Moscow,RUSSIA

Creative Credits

Executive Creative Director: Mikhail Kudashkin

Art Director: Arina Avdeeva

Copywriter: Rodrigo Linhares

Advertiser's Supervisor: Stanislava Yankovskaya

Account Manager: Evgenia Karpenkova

Account Supervisor: Oxana Shevchenko

Art Buyer: Anna Ivannikova

Illustrator: Ninjafilms Studio

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MUGSHOT 1

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MUGSHOT 2

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MUGSHOT 3

Type of Entry: Posters

Category: Fundraising,Charities, Appeals, Non-Profit Organisations, Public Health & Safety,Public Awareness

Title: MUGSHOT 3

Advertiser/Client: AMNESTY INTERNATIONAL

Product/Service: AMNESTY INTERNATIONAL

Entrant Company: FUEL LISBOA, PORTUGAL

Advertising Agency: FUEL LISBOA, PORTUGAL

Creative Credits

Creative Director: Marcelo Lourenco/Pedro Bexiga

Art Director: Pedro Bexiga

Copywriter: Marcelo Lourenço

Planner: JoГЈo Ribeiro

Account Manager: Joana Gomes Pedro

Account Supervisor: Sergio Resende

Photographer: JoГЈo Pina


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OPERATION CHRISTMAS

Type of Entry: Ambient

Category: Special Build

Title: OPERATION CHRISTMAS

Advertiser/Client: MINISTERIO DE DEFENSA NACIONAL

Product/Service: GUERRILLA DEMOBILIZATION CAMPAIGN

Entrant Company: LOWE-SSP3 BogotГЎ, COLOMBIA

Advertising Agency: LOWE-SSP3 BogotГЎ, COLOMBIA

Creative Credits

Chief Creative Officer: Jose Miguel Sokoloff

Executive Creative Director: Alejandro Benavides

Creative Director: Santiago Mesa

Art Director: Carlos Andres Rodriguez

Copywriter: Sergio Leon

Advertiser's Supervisor: Marcela Duran

Planner: Maria Alejandra Urbina

Account Manager: Emiliano Arango

Account Supervisor: Juan Pablo Garcia

Producer: JoseVicente Altamar - David Abril - Alejandro Ussa

Photographer: JoseMaria Angel - Jaime Gonzalez

Other Credits: Alejandro Aponte - Mario Lagos

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SEAFOOD AQUARIUM

Type of Entry: Ambient

Category: Special Build

Title: SEAFOOD AQUARIUM

Advertiser/Client: LG ELECTRONICS

Product/Service: SOLAR DOME MICROWAVE

Entrant Company: Y&RTHAILAND Bangkok, THAILAND

Advertising Agency: Y&RTHAILAND Bangkok, THAILAND

Creative Credits

Chief Creative Officer: Trong Tantivejakul/Marcus Rebeschini

Executive Creative Director: Jon Chalermwong

Art Director: JonChalermwong/Somchok Kunjaethong/Marcus Rebeschini

Copywriter: ParistAuttayatamavittaya/Jon Chalermwong/Trong Tantivejakul

Planner: Editor: Watchara Eamsangsai

Account Manager: NarongChokpiboonkarn/Chotirot Rattanawaraha/Apiporn Kunakorn

Producer: Pannapa Donavanik

Photographer: Jasda Trivittyanuruk/Fiftyone Bangkok

Other Credits: ImageComposer: Kae-Dad/Director: Panusard Thanachindawong/Production House: TheFilm Factory

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THE FRIENDSHIP MACHINE

Type of Entry: Ambient

Category: Special Build

Title: THE FRIENDSHIP MACHINE

Advertiser/Client: COCA-COLA

Product/Service: COCA-COLA

Entrant Company: OGILVY ARGENTINA Buenos Aires, ARGENTINA

Advertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA

Creative Credits

Executive Creative Director: Gaston Bigio

Creative Director: Javier Mentasti/Ignacio Ferioli

Art Director: Ignacio Flotta

Copywriter: Nicolas Vara

Account Manager: KarinaAiello (Ogilvy Action Yunes)/Guadalupe AcuГ±a/Natalia Noya.

Other Credits: Head OfArt: Jonathan Gurvit/General Planning Director: Julieta Rey/AgencyProduction: Jose Card

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THE HONEST STORE

Type of Entry: Ambient

Category: Special Build

Title: THE HONEST STORE

Advertiser/Client: HONEST TEA

Product/Service: ICED TEA

Entrant Company: SS+K New York, USA

Advertising Agency: SS+K New York, USA

Creative Credits

Chief Creative Officer: Marty Cooke

Creative Director: SamSaunders/Sam Mazur/Matt Ferrin

Account Manager: Laura Blackburn

Account Supervisor: Alex Mailman

Other Credits: SammeMenke/Public Relations Manager/Kat Kirsche/Senior Ae/JesseMerrill/Marketing Director

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BURMA

Type of Entry: Ambient

Category: Stunts & Live Advertising

Title: BURMA

Advertiser/Client: HUMAN RIGHTS WATCH

Product/Service: PETITION

Entrant Company: JWT NEW YORK, USA

Advertising Agency: JWT NEW YORK, USA

Creative Credits

Chief Creative Officer: Harvey Marco

Executive Creative Director: Andrew Clarke

Creative Director: Head OfArt: Aaron Padin/Director Of Photography: Izzy Levine

Art Director: Roy Wisnu

Copywriter: Chris Swift

Account Manager: Lindsay Gash

Producer: PaulCharbonnier/John Minze/Tadd Ryan

Art Buyer: Elizabeth Corkery/Sara Levi

Photographer: IzzyLevine/Bill Bramswig/Platon

Other Credits: Director:Clair Grupp/Nick Scotting/Kit Liset/Project Manager: Elaine Barker/JessieHoyt

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THE 250KM WAVE

Type of Entry: Ambient

Category: Stunts & Live Advertising

Title: THE 250KM WAVE

Advertiser/Client: KYUSHU RAILWAY COMPANY

Product/Service: BULLET TRAIN

Entrant Company: DENTSU Tokyo, JAPAN

Advertising Agency: DENTSU Tokyo, JAPAN

Creative Credits

Executive Creative Director: Yuya Furukawa

Creative Director: Atsushi Oogi

Art Director: Atsushi Oogi/Urara Mano

Copywriter: Takuya Isojima/Hirokazu Ueda

Advertiser's Supervisor: Yosuke Yamamoto/Hiroko Kaku

Planner: Atsushi Oogi/Ryo Miura

Account Manager: Kenichi Mizunoo

Account Supervisor: Takafumi Nogami

Producer: KoichiUchida/Akio Kamachi/Mari Shibata

Photographer: Keisuke Kazui/Masahiro Shoda

Other Credits: KeiichiHiguchi/Kota Tohata/Sayaka Arimoto/Mariko Shitara

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WELCOME BACK

Type of Entry: Ambient

Category: Stunts & Live Advertising

Title: WELCOME BACK

Advertiser/Client: T-MOBILE

Product/Service: TELECOMMUNICATIONS

Entrant Company: SAATCHI& SAATCHI London, UNITED KINGDOM

Advertising Agency: SAATCHI& SAATCHI London, UNITED KINGDOM

Creative Credits

Executive Creative Director: Paul Silburn/Kate Stanners

Creative Director: SoundDesign - Ben Leeves @ Grand Central

Art Director: Rick Dodds

Copywriter: Stephen Howell

Advertiser's Supervisor: Post Production

Planner: Tom Gibson

Account Manager: Laura Mills/Anna Mills

Account Supervisor: Sarah Galea

Producer: James Faupel

Art Buyer: Editing- Spencer Ferzst/Patric Ryan @ Marshall Street Editors

Illustrator: Production Company - Smuggler

Photographer: Director - Henry-Alex Rubin

Typographer: ProductionCo Producer - Ray Leakey

Other Credits: BusinessLeader - Charles Pym/Arranger/Music Director - Shai Fishman

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TARGET KALEIDOSCOPIC FASHION SPECTACULAR

Type of Entry: Ambient

Category: Stunts & Live Advertising

Title: TARGET KALEIDOSCOPIC FASHION SPECTACULAR

Advertiser/Client: TARGET

Product/Service: TARGET RETAIL

Entrant Company: MOTHER NEW YORK, USA

Advertising Agency: MOTHER NEW YORK, USA

Creative Credits

Chief Creative Officer: Mother Ny

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VIRTUAL STORE

Type of Entry: Ambient

Category: Digital Outdoor

Title: VIRTUAL STORE

Advertiser/Client: TESCO

Product/Service: HOMEPLUS

Entrant Company: CHEIL WORLDWIDE Seoul, KOREA

Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA

Creative Credits

Chief Creative Officer: Joungrack Lee

Executive Creative Director: Joungrack Lee

Creative Director: Youna Chung

Art Director: YounaChung/Youbin Bang/Yeonjoo Lee

Copywriter: Misu Lee

Account Manager: Joowon Han

Producer: Youseok Lee

Illustrator: Sungmin Jee

Photographer: Skyteam

Other Credits: MoonAnd Sun (Computer Graphic)

Серебро
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MARIO GALAXY 2


Type of Entry: Billboards & Street Furniture

Category: Household: Other

Title: MARIO GALAXY 2

Advertiser/Client: ENERGIZER

Product/Service: LITHIUM BATTERIES

Entrant Company: DDB MEXICO, MEXICO

Advertising Agency: DDB MEXICO, MEXICO

Creative Credits Chief Creative Officer: Hernan Ibarra/Walter Aregger

Art Director: Victor Rojas

Copywriter: Rodrigo Rothschild

Planner: Juan Luis Isaza

Account Manager: MatГ­as Del Campo

Account Supervisor: Stephanie Roldan

Producer: Marcelo Genel/Damiana Marin

Illustrator: Victor Rojas

Other Credits:

SoftwareDevelopment: Konstantin Tokarev Assatiani

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MOZART

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BEETHOVEN

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TCHAIKOVSKY

Type of Entry: Billboards & Street Furniture

Category: Home Electronics & Audio-Visual

Title: TCHAIKOVSKY

Advertiser/Client: THINKING GROUP

Product/Service: WESTONE EARPHONES

Entrant Company: DDBGROUP HONG KONG, HONG KONG

Advertising Agency: DDBGROUP HONG KONG, HONG KONG

Creative Credits

Executive Creative Director: Jeffry Gamble

Creative Director: PaulChan/Ong Shi Ping

Art Director: CiffLuk/Ong Shi Ping/Paul Chan/Karen Au Young

Copywriter: PaulChan/Ong Shi Ping/Ciff Luk

Photographer: Tim Lau

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H2

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H5

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H8

Type of Entry: Billboards & Street Furniture

Category: Clothing, Footwear & Accessories

Title: H8

Advertiser/Client: VF EUROPE

Product/Service: WRANGLER

Entrant Company: FRED & FARID PARIS, FRANCE

Advertising Agency: FRED & FARID PARIS, FRANCE

Creative Credits

Creative Director: Fred And Farid

Art Director: FredericRaillard/Farid Mokart/Juliette Lavoix/Celine Moeur

Copywriter: Frederic Raillard/Farid Mokart

Advertiser's Supervisor: Adam Kakembo

Account Manager: Nathalie Chopra/Johanna Najar

Account Supervisor: Emmanuel Ferry

Art Buyer: Dominique Mornet

Photographer: Cass Bird

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CAMP

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UNIVERSITY

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AIRPORT

Type of Entry: Billboards & Street Furniture

Category: Clothing, Footwear & Accessories

Title: AIRPORT

Advertiser/Client: ODIS

Product/Service: TRAVEL LOCKS

Entrant Company: OGILVY& MATHER CHILE Santiago, CHILE

Advertising Agency: OGILVY& MATHER CHILE Santiago, CHILE

Creative Credits

Сhief Creative Officer: Cesar Agost Carreno

Creative Director: Francisco Camacho

Art Director: JaimeBustamante/Juan Pablo Alvarez/Constanza Cortinez/Cristobal Oviedo

Copywriter: JuanPablo Tyrer/M. Jesus Jarpa/Felipe Hernandez

Account Manager: Eric Krohn

Illustrator: La Mano Estudio

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BOY

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DOG

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OLD LADY

Type of Entry: Billboards & Street Furniture

Category: Cars & Automotive Services

Title: DOG

Advertiser/Client: FORD MOTOR COMPANY

Product/Service: EDGE

Entrant Company: JWT MEXICO Mexico City, MEXICO

Advertising Agency: JWT MEXICO Mexico City, MEXICO

Creative Credits

Chief Creative Officer: Manuel Techera

Executive Creative Director: Enrique Codesido

Art Director: Abraham Navarrete/Leonardo Varela

Copywriter: Leonardo Varela/Jorge Ortega

Account Manager: Ademir Marquez

Producer: Silvia Gomez/Dolores Murodenadal

Photographer: Garrigosa Studio

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CATERPILLAR

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MONSTER

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WHALE

Type of Entry: Billboards & Street Furniture

Category: Entertainment & Leisure

Title: WHALE

Advertiser/Client: LEGO

Product/Service: LEGO

Entrant Company: OGILVY MALAYSIA Kuala Lumpur, MALAYSIA

Advertising Agency: OGILVY MALAYSIA Kuala Lumpur, MALAYSIA

Creative Credits

Executive Creative Director: Gavin Simpson/Robert Gaxiola

Creative Director: Eric Yeo

Art Director: David Stevanov

Copywriter: Greg Rawson/Ross Fowler

Illustrator: TanTsun Wen Andrew/David Stevanov/Greg Rawson

Other Credits: LegoArtist - Nicholas Foo/Lego Builders - Too Jun Jie/Inessa Loh/Darshan Kadam

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TOILET

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BUSH

2 of 2 Campaign

Type of Entry: Billboards & Street Furniture

Category: Publications & Media

Title: TOILET

Advertiser/Client: MTV NETWORKS

Product/Service: SAFE SEX MESSAGE

Entrant Company: GREY WORLDWIDE DГјsseldorf, GERMANY

Advertising Agency: GREY WORLDWIDE DГјsseldorf, GERMANY

Creative Credits

Chief Creative Officer: Andreas Henke/Sacha Reeb

Creative Director: Moritz Grub/Regner Lotz

Art Director: AlphonsConzen/Frederico Gasparian/Reto Oetterli

Copywriter: Janus Hansen

Account Manager: Marco KГditz

Producer: Peter Engel/Mathias Renner

Art Buyer: Sabine Campe

Illustrator: Gary Davidson

Other Credits: Miami Ad School Europe/AwardManagement: Felicitas Katzemich

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MALE STRIPPER


Type of Entry: Billboards & Street Furniture

Category: Business Equipment & Services

Title: MALE STRIPPER

Advertiser/Client: INTERBEST

Product/Service: OUTDOOR ADVERTISING

Entrant Company: Y&RNOT JUST FILM Amsterdam, THE NETHERLANDS

Advertising Agency: Y&RNOT JUST FILM Amsterdam, THE NETHERLANDS

Creative Credits

Creative Director: Marq Strooy/Robin Zuiderveld

Art Director: Marq Strooy

Copywriter: Robin Zuiderveld

Advertiser's Supervisor: Meindert Van Den Heuvel

Account Manager: Jacqueline Loomans

Account Supervisor: Florent Luyckx

Art Buyer: Tilly Van Duivenbooden

Photographer: Morad Bouchakour

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BIG BOTTOM

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BAD HAIR DAY

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PIMPLE

Type of Entry: Billboards & Street Furniture

Category: Public Health & Safety

Title: BAD HAIR DAY

Advertiser/Client: BREAST CANCER FOUNDATION

Product/Service: BREAST CANCER AWARENESS

Entrant Company: DDB SINGAPORE, SINGAPORE

Advertising Agency: DDB SINGAPORE, SINGAPORE

Creative Credits

Chief Creative Officer: Neil Johnson

Executive Creative Director: Joji Jacob

Creative Director: Thomas Yang

Art Director: Thomas Yang/Andrea Kuo

Copywriter: Joji Jacob/Khairul Mondzi

Account Manager: Rowena Bhagchandani

Account Supervisor: DominicLee/Ng Ling Kai

Illustrator: Andy Yang

Photographer: Allan Ng (The Republic)

Other Credits: Agnes Teo

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BOYS

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GIRLS

Type of Entry: Billboards & Street Furniture

Category: Public Health & Safety

Title: GIRLS

Advertiser/Client: TOWER HAMLETS

Product/Service: ROAD SAFETY

Entrant Company: ABBOTTMEAD VICKERS BBDO London, UNITED KINGDOM

Advertising Agency: ABBOTTMEAD VICKERS BBDO London, UNITED KINGDOM

Creative Credits

Executive Creative Director: Paul Brazier

Art Director: Ant Nelson

Copywriter: Mike Sutherland

Art Buyer: Simon Pedersen

Typographer: Aaron Moss

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BELTS

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SHOES

Type of Entry: Billboards & Street Furniture

Category: Public Awareness Messages

Title: SHOES

Advertiser/Client: PEOPLEFOR THE ETHICAL TREATMENT OF ANIMALS ASIAPACIFIC

Product/Service: ANIMAL CRUELTY CHARITY

Entrant Company: McCANN WORLDGROUP SINGAPORE, SINGAPORE

Advertising Agency: McCANN WORLDGROUP SINGAPORE, SINGAPORE

Creative Credits

Chief Creative Officer: Farrokh Madon

Executive Creative Director: Farrokh Madon

Creative Director: Chow Kok Keong

Art Director: Chow Kok Keong

Copywriter: Vidhi Shah

Advertiser's Supervisor: Jason Baker/Ashley Fruno

Planner: -

Account Manager: Farrokh Madon

Account Supervisor: Farrokh Madon

Producer: Charmaine Wong

Illustrator: Jimmy Leow

Photographer: Koh KinYee @ Teo Studio

Typographer: Chow Kok Keong

Other Credits: GaiaFilms (Post Production)/Yellow Box (Audio House)/Www.bigbangfuzz.com(Music)

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PRISON

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VOYEUR

Type of Entry: Posters

Category: Food & Drink

Title: VOYEUR

Advertiser/Client: CASA LUKER

Product/Service: LUKAFÉ COFFEE

Entrant Company: SANCHO BBDO BogotГЎ, COLOMBIA

Advertising Agency: SANCHO BBDO BogotГЎ, COLOMBIA

Creative Credits

Chief Creative Officer: Giovanni Martinez/Hugo Corredor

Creative Director: AndrГ©s Norato/Claudia Murillo

Art Director: ClaudiaMurillo/Juan Camilo HernГЎndez

Copywriter: AndrГ©s Norato

Account Manager: Juanita MejГ­a

Illustrator: Zoom Argentina

Other Credits: Oscar Romero

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LAUNDRY

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CARPENTER

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BUTCHER

Type of Entry: Posters

Category: Cosmetics & Beauty, Toiletries & Pharmacy

Title: CARPENTER

Advertiser/Client: BAYER PHILIPPINES

Product/Service: SARIDON

Entrant Company: BBDO GUERREROMakati City,THE PHILIPPINES

Advertising Agency: BBDO GUERREROMakati City,THE PHILIPPINES

Creative Credits

Chief Creative Officer: David Guerrero

Executive Creative Director: David Guerrero/Brandie Tan

Creative Director: Gary Amante/Rey Tiempo

Art Director: Gary Amante/Peepo David

Copywriter: Rey Tiempo/David Guerrero

Advertiser's Supervisor: Edward Go

Account Manager: Iking Uy

Account Supervisor: Cindy Evangelista

Producer: Al Salvador

Photographer: Paolo Gripo/Abet Bagay

Other Credits: Vilma Magsino/Manny Vailoces

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JELLY FISH

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SNAIL

Type of Entry: Posters

Category: Household

Title: SNAIL

Advertiser/Client: PACIFIC PAINT

Product/Service: BOYSEN PAINTS

Entrant Company: TBWASANTIAGOMANGADA PUNOMakati City,THE PHILIPPINES

Advertising Agency: TBWASANTIAGOMANGADA PUNOMakati City,THE PHILIPPINES

Creative Credits

Executive Creative Director: Melvin Mangada

Creative Director: Jake Tesoro

Art Director: JakeTesoro/Manuel Villafania And Nolan Fabular

Copywriter: Bryan Siy

Advertiser's Supervisor: Jacqueline Ongking

Account Supervisor: Kara Filamor

Producer: May Dalisay

Photographer: G-Nie Arambulo

Other Credits: Final Artist: Rusby Gonzales

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CHICKEN

PORK.jpg

PORK

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FISH

Type of Entry: Posters

Category: Household

Title: PORK

Advertiser/Client: MMP CORPORATION

Product/Service: M WRAP

Entrant Company: CREATIVEJUICEBANGKOK (TBWA) Bangkok, THAILAND

Advertising Agency: CREATIVEJUICEBANGKOK (TBWA) Bangkok, THAILAND

Creative Credits

Chief Creative Officer: Thirasak Tanapatanakul

Executive Creative Director: Prangthip Seelos

Art Director: Anchalika Ketwattanachai / Thirasak Tanapatanakul

Copywriter: Nattawut Sittiwaraphan

Account Manager: Pongsuree Asanasen

Producer: Voratorn Sathiensri

Photographer: Anuchai Secharunputon, Nok Pipattungkul

Other Credits:

AgencyProducer : O Krudpoo/Witsawut Nuchpoom/Retoucher : Remix Studio Bangkok /Producer :Vorator

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CHAMELEON

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FROG

Type of Entry: Posters

Category: Household

Title: FROG

Advertiser/Client: RECKITT BENCKISER

Product/Service: SHIELDTOX NATURGARD

Entrant Company: EURO RSCG BANGKOK, THAILAND

Advertising Agency: EURO RSCG BANGKOK, THAILAND

Creative Credits

Executive Creative Director: Asawin Phanichwatana

Creative Director: Asawin Phanichwatana/Sittichai Okkararojkij

Art Director: Krisda Chamchuen

Copywriter: Sitthichai Okkararojkij

Producer: Chainarong Watanathanakun

Illustrator: Anuchai Secharunputong

Photographer: RemixStudio Bangkok/Nok Pipattungkul

Other Credits:

Computer Artist : Anuchai Secharunputong

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TIGUAN MAGIC

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PUPPETS

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ORIGAMI

Type of Entry: Posters

Category: Cars & Automotives

Title: ORIGAMI

Advertiser/Client: VOLKSWAGEN

Product/Service: TIGUAN

Entrant Company: ALMAPBBDO SГЈo Paulo, BRAZIL

Advertising Agency: ALMAPBBDO SГЈo Paulo, BRAZIL

Creative Credits

Chief Creative Officer: Marcello Serpa

Executive Creative Director: Marcello Serpa

Creative Director: Luiz Sanches

Art Director: Bruno Prosperi

Copywriter: Renato Simoes

Advertiser's Supervisor: Herlander Zola

Account Supervisor: Fernao Cosi

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BIRTHDAY

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FAMILY PORTRAIT

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GRANDPA

Type of Entry: Posters

Category: Entertainment, Retail, Restaurants, Publications

Title: GRANDPA

Advertiser/Client: BANDSPORTS

Product/Service: SPORTS CHANNEL

Entrant Company: OGILVYBRASIL SГЈo Paulo, BRAZIL

Advertising Agency: OGILVYBRASIL SГЈo Paulo, BRAZIL

Creative Credits

Chief Creative Officer: Anselmo Ramos

Creative Director: Fred Saldanha

Art Director: Eduardo Doss

Copywriter: Hugo Veiga

Advertiser's Supervisor: Alexandre Bortolai

Account Manager: Evandro Guimaraes

Account Supervisor: Carolina Vieira

Producer: Antonio Carlos

Art Buyer: Nanci Bonani

Photographer: Eduardo Doss

Other Credits:

Toco Monteleone - Media Director

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NELSON MANDELA

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HITLER

DALAI LAMA

Type of Entry: Posters

Category: Entertainment, Retail, Restaurants, Publications

Title: HITLER

Advertiser/Client: AUDIO BOOK INDIA

Product/Service: AUDIO BOOKS

Entrant Company: TAPROOT INDIA Mumbai, INDIA

Advertising Agency: TAPROOT INDIA Mumbai, INDIA

Creative Credits Chief Creative Officer:

Santosh Padhi/Agnello Dias

Executive Creative Director: Santosh Padhi/Agnello Dias

Creative Director: Santosh Padhi/Agnello Dias

Art Director: Durvesh Gaikar/Santosh Padhi

Copywriter: Durvesh Gaikar

Account Supervisor: Manan Mehta

Photographer: Getty Image Bank

FAMILY.jpg

FAMILY

KIDS.jpg

KIDS

KITCHEN.jpg

KITCHEN

Type of Entry: Posters

Category: Fundraising,Charities, Appeals, Non-Profit Organisations, Public Health & Safety,Public Awareness

Title: KITCHEN

Advertiser/Client: UNICEF

Product/Service: UNICEF

Entrant Company: LOWE INDONESIA, INDONESIA

Advertising Agency: LOWE INDONESIA, INDONESIA

Creative Credits

Executive Creative Director: Din Sumedi

Creative Director: Ferly Novriadi

Art Director: Tania Huiny

Copywriter: Ferly Novriadi

Producer: Yenny Ernawati/Yoseph Wisnuaji

Photographer: Anton Ismael

Other Credits:

Di :Alexander Loppies/Magic Cube

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SWING

POOL.jpg

POOL

STAIRS.jpg

STAIRS

Type of Entry: Posters

Category: Fundraising,Charities, Appeals, Non-Profit Organisations, Public Health & Safety,Public Awareness

Title: STAIRS

Advertiser/Client: VOLKSWAGEN

Product/Service: RESPONSIBLE DRIVING

Entrant Company: DDB ARGENTINA Buenos Aires, ARGENTINA

Advertising Agency: DDB ARGENTINA Buenos Aires, ARGENTINA

Creative Credits

Executive Creative Director: HernГЎn JГЎuregui/Pablo Batlle

Creative Director: Lisandro Grandal/Fernando Tchechenistky

Art Director: Alejandro Hara

Copywriter: Emilio YacГіn

Account Manager: Cecilia King

Producer: Nelson Zeljkovich

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WILD DOG

WATTLEDCRANE.jpg

WATTLED CRANE

DUGONG.jpg

DUGONG

RIVERINERABBIT.jpg

RIVERINE RABBIT

NORTHERN WHITE RHINO

Type of Entry: Posters

Category: Fundraising,Charities, Appeals, Non-Profit Organisations, Public Health & Safety,Public Awareness

Title: NORTHERN WHITE RHINO

Advertiser/Client: ENDANGERED WILDLIFE TRUST

Product/Service: WILDLIFE PROTECTION PROGRAMME

Entrant Company: TBWAHUNTLASCARISJOHANNESBURG, SOUTH AFRICA

Advertising Agency: TBWAHUNTLASCARISJOHANNESBURG, SOUTH AFRICA

Creative Credits

Chief Creative Officer: John Hunt

Executive Creative Director: Damon Stapleton

Creative Director: Adam Weber

Art Director: Lizali Blom

Copywriter: Jared Osmond/Lizali Blom

Account Manager: Katiso Maarohanye

Account Supervisor: Bridget Langley

Producer: Craig Walker/Robert Mckenzie

Art Buyer: Sharon Cvetkovski

Photographer: DonatedImages From Wildlife Photographers/Image Collections/Mari Keyter

Typographer: Lizali Blom

Other Credits:

CreativeGroup Head: Miguel Nunes

SUSHI TRAIN


Type of Entry:

Ambient

Category:

Bars, Restaurants & Stores, etc.

Title:

SUSHI TRAIN

Advertiser/Client:

JAPAN EARTHQUAKE APPEAL

Product/Service:

DONATION APPEAL

Entrant Company:

JWT SYDNEY Sydney, AUSTRALIA

Advertising Agency:

JWT SYDNEY Sydney, AUSTRALIA

Creative Credits

Executive Creative Director:

Angus Hennah/Mark Harricks

Art Director:

John Lam

Copywriter:

Jason Ross

Account Supervisor:

Anne Gibson

Other Credits:

JesseMcelroy - Cameraman/Editor/Senior Account Manager - John Kim

AXN TV BOXES


Type of Entry:

Ambient

Category:

Small Scale Special Solutions

Title:

AXN TV BOXES

Advertiser/Client:

SONYPICTURE RELEASING OF BRASIL

Product/Service:

TV CHANNEL

Entrant Company:

PUBLICISBRASIL Sao Paulo, BRAZIL

Advertising Agency:

PUBLICISBRASIL Sao Paulo, BRAZIL

Creative Credits

Chief Creative Officer:

Hugo Rodrigues

Executive Creative Director:

Hugo Rodrigues

Creative Director:

Hugo Rodrigues/Kevin Zung

Art Director:

Antonio Correa